Hello Goodness, Organic Gatorade : Is PepsiCo Preparing To Tap The Healthy Beverages Market?

The company stated that water, ready to drink tea, and juice will generate 65% of new sales by 2018 while 95% of the growth in carbonated beverages will come from emerging markets, as consumers in developed economies shift towards healthy beverages. It appears that PepsiCo is taking concrete steps to capture this trend and grab a higher share in the growing healthy beverages market. On December 14, the company launched its "Hello Goodness" initiative of vending units which will offer consumers h...